Proverb & The African Broadcast Media Partnership Against HIV/AIDS film a Public Service Ad. (Video)

The ABMP launched a special public service ad in commemoration of World AIDS Day (December 1, 2009). The ad, done in partnership with the Champions for an HIV-Generation, focuses on male responsibility — reflecting the fact that most males are responsible, caring and hard-working and — despite the often used stereotype about male sexual behavior, lack of responsibility and traditional attitudes toward women. The goal of the PSA is to celebrate positive male behavior and to recognize that in every African there is a champion. For the PSA, Mr. Festus Mogae (former president from Botswana), Dr. Kenneth Kaunda (former president from Zambia) and Mr. Benjamin Mkapa (former president from Tanzania) have teamed up with South African rapper, Proverb, to show that all Africans, as individuals, family and community, can contribute toward a better HIV-free future. (See Video Below)

This entry was posted on Monday, December 14th, 2009 at 6:48 pm and is filed under Social and tagged with ABMP, Dr. Kenneth Kaunda, Mr. Benjamin Mkapa, Mr. Festus Mogae, ProVerb, PSA, South African rapper, World Aids Day. You can follow any responses to this entry through the RSS 2.0 feed.